BLOCKRORA BRAND GUIDELINES
For partners, sponsors and press. Latest version: https://blockrora.com/brand-assets/

LOGO FILES
- logo/blockrora-logo-on-dark      Full-colour logo for dark backgrounds (SVG, PNG 2400 px)
- logo/blockrora-logo-on-light     Full-colour logo for light backgrounds (SVG, PNG 2400 px)
- logo/blockrora-logo-white        One colour, for photos and coloured backgrounds (SVG, PNG 1200 px)
- logo/blockrora-logo-ink          One colour, dark, for print and light backgrounds (SVG)
- logo/blockrora-logo-stacked-*    Stacked logo for square spaces (SVG, PNG 1200 px)
- mark/                            The B-over-R symbol on its own (SVG, PNG 1024 px)
- icon/                            App icon (SVG, PNG 1024 px) and social avatar (PNG 800 px)
- team/                            Portraits of Lauren Manuel and Warren Manuel

COLOURS
Aurora Violet            #6A17CD   Gradient start on light backgrounds
Signal Blue              #2A72FA   Gradient end on light backgrounds
Aurora Violet (on dark)  #8A4DFF   Gradient start on dark backgrounds
Signal Blue (on dark)    #3D86FF   Gradient end on dark backgrounds
Night                    #08090D   Dark backgrounds
Paper                    #F4F5F8   Light backgrounds, logo text on dark
Ink                      #0B0D14   Text and logo text on light
The gradient always runs from top left to bottom right.

TYPE
Inter, for headlines and text (free from Google Fonts). The BLOCKRORA wordmark is drawn, not typed:
always use the logo files.

RULES
- Clear space: leave at least a third of the symbol's height empty on every side of the logo.
- Minimum size: 120 px (30 mm in print) wide for the full logo; 16 px for the symbol alone.
- Over photos, use the white logo.
- Don't recolour, stretch, rotate or outline the logo, add shadows or effects, or put the
  gradient logo on a busy photo.
- Don't use the logo in a way that suggests Blockrora endorses a product or investment.
- Sponsored content must be labelled as sponsored wherever it appears.

ABOUT BLOCKRORA (for press releases and partner pages)
Short: Blockrora is an independent global news publication covering AI, blockchain, fintech and
emerging technology.

Long: Blockrora is an independent news publication covering the technology changing how the world
works, earns and lives: artificial intelligence, blockchain and digital assets, fintech, business,
science and health. Published by Bitrora from Cape Town, South Africa, it reports for readers all
over the world, with a free daily email, the Morning Brief, and every new story available to listen to.

CONTACT
hello@blockrora.com
