Threads Get Personal: Meta’s New Features Put You in Control
Meta is stepping up its game with Threads, introducing a wave of new features that place control back in the hands of users. In a fast-evolving social media landscape dominated by algorithmic feeds and chaotic discourse, Threads’ latest update focuses on personalization, topic curation, video integration, and safety, turning it into a serious challenger to platforms like X and Bluesky.
Tailor Your Threads Feed And Make It Default
At the heart of the update is the ability to customize your feed experience. Users can now switch between:
- Following: A chronological view of posts only from accounts you follow.
- For You: A discovery-driven feed curated by Threads’ algorithm.
What sets Threads apart is that you can now set your preferred feed as the default, ensuring a consistent experience every time you open the app.
Discover What You Care About Instantly With Topics
One of the most significant additions to Threads is the new Topics feature, designed to help users explore and follow content tailored to their interests. You can now:
- Select from suggested Topics such as tech, sports, music, fashion, or world news.
- See recommended posts based on your chosen Topics from people you follow and the broader Threads community.
- Update or remove Topics anytime to align your feed with your current interests.
This makes Threads more than just a microblogging platform but a curated space for discovering timely, relevant, and high-quality content. Unlike X’s often chaotic trends or Bluesky’s open feeds, Threads offers intentional discovery driven by user preferences.
Conversations, Your Way
With growing concerns around online toxicity, Threads introduces new ways to manage replies and interactions:
- Limit who can reply to your posts: everyone, people you follow, or only those mentioned.
- Use the “Hidden Words” feature to automatically filter out replies containing offensive words, emojis, or spammy phrases.
- Mute notifications for replies, likes, and mentions to reduce noise.
- Manage muted, restricted, or blocked accounts through a new unified control panel.
These features make Threads feel calmer and more deliberate than its competitors, encouraging thoughtful interactions over reaction-driven engagement.
Lights, Camera, Threads: Native Video Support
In a move that brings it closer to being a true multimedia platform, Threads now supports native video uploads and playback. Enabling creators and users to share richer content, be it vlogs, product showcases, or thought pieces, without leaving the app. It’s a much-needed upgrade for creators seeking alternatives to X’s subscription-heavy model or Bluesky’s limited media support.
Civic Content Returns On Your Terms
In line with Meta’s earlier announcements, Threads has begun phasing civic and political content back onto the platform in a more controlled and personalized way. Rather than flooding feeds with trending hot takes, political posts are now recommended based on the Topics you follow and the accounts you engage with.
This approach empowers users to stay informed without being overwhelmed by a strategic balance between freedom of information and feed sanity.
How Threads Stacks Up
- X still dominates live conversations but often drowns users in noise and controversy.
- Bluesky leans into decentralization but lacks user-friendly discovery tools.
- Threads, now powered by customizable feeds, Topics, native video, and granular controls, offer a more personal and curated experience.
In short, Threads is no longer just “Instagram’s Twitter clone.” It’s shaping into a next-gen social space where discovery, safety, and self-expression come together.
The Road Ahead
With over 320 million monthly active users, Threads is evolving rapidly—focusing on features that give users control, reduce friction, and elevate the social media experience. It may still lack DMs and full desktop support, but its direction is clear: power to the user.
