Brand assets
Logos, colours and guidelines for partners, sponsors and press, ready to download.
Everything partners, sponsors and journalists need to present Blockrora correctly: our logos, colours, type and the rules for using them. Download the whole kit in one file, or pick what you need below.
The full brand kit
Every logo, the symbol, app icon, team photos and our guidelines, in one ZIP file (762 KB).
Logos
Dark logo, one colour
App icon and social avatar
Colours
The gradient always runs from top left to bottom right. On dark backgrounds, use the brighter “on dark” pair.
Aurora gradient
Aurora Violet
Gradient start on light backgrounds
Signal Blue
Gradient end on light backgrounds
Aurora Violet, on dark
Gradient start on dark backgrounds
Signal Blue, on dark
Gradient end on dark backgrounds
Night
Dark backgrounds
Paper
Light backgrounds
Ink
Text on light backgrounds
Type
Inter
For headlines and text, free from Google Fonts. The BLOCKRORA wordmark is drawn, not typed: always use the logo files.
Team photos
Using our logo
- Clear space: leave at least a third of the symbol’s height empty on every side of the logo.
- Minimum size: 120 pixels (30 mm in print) wide for the full logo, and 16 pixels for the symbol on its own.
- Backgrounds: use the logo made for dark backgrounds on dark colours, and the one made for light backgrounds on light colours. Over photos, use the white logo.
- Keep it as it is: don’t recolour, stretch, rotate or outline the logo, add shadows or effects, or put the gradient logo on a busy photo.
- No endorsements: don’t use our logo in a way that suggests Blockrora endorses a product, project or investment.
Our name
Write Blockrora with a capital B and the rest in lower case: Blockrora, not BlockRora or BLOCKRORA. The capitals in our logo are part of its design.
About Blockrora
For press releases, event listings and partner pages:
Short: Blockrora is an independent global news publication covering AI, blockchain, fintech and emerging technology.
Long: Blockrora is an independent news publication covering the technology changing how the world works, earns and lives: artificial intelligence, blockchain and digital assets, fintech, business, science and health. Published by Bitrora from Cape Town, South Africa, it reports for readers all over the world, with a free daily email, the Morning Brief, and every new story available to listen to.
Sponsored and partner content
When you mention a paid campaign with Blockrora, label it as sponsored or as a paid partnership, as advertising rules require. Paid content on Blockrora is always labelled too: our editorial standards explain how.
Questions
For other file formats, interviews or anything not covered here, email hello@blockrora.com or use our contact form.